Rotana is a premier hospitality group that has redefined luxury, comfort, and excellence in the Middle East, Africa, Eastern Europe, and Turkey. Founded in 1992, the company has grown into one of the most respected hotel management brands, offering world-class services to business and leisure travelers. With an extensive portfolio of properties under various sub-brands, Rotana continues to set benchmarks in the global hospitality industry.

History and Growth

Rotana was established in Abu Dhabi by Nasser Al Nowais and Selim El Zyr, two visionary entrepreneurs who sought to revolutionize the hospitality landscape in the Middle East. From its first property in Abu Dhabi, Rotana has expanded its footprint to multiple countries, managing over 100 hotels across various categories. The brand’s rapid growth is a testament to its commitment to delivering exceptional guest experiences while embracing regional culture and traditions.

Rotana’s Sub-Brands and Offerings

Rotana operates a diverse range of properties under specialized sub-brands, catering to different segments of travelers:

1. Rotana Hotels & Resorts – Premium hotels and resorts designed for leisure and business travelers, offering top-tier amenities and services.
2. Centro Hotels by Rotana – A modern and affordable hotel chain catering to budget-conscious travelers without compromising on quality.
3. Rayhaan Hotels & Resorts – An alcohol-free hospitality concept, designed to accommodate guests seeking a more culturally attuned experience.
4. Arjaan Hotel Apartments – Fully furnished hotel apartments ideal for long-term stays and family travelers.
5. Edge by Rotana – A collection of independent upscale hotels managed by Rotana with a unique and customized touch.
6. The Residences by Rotana – Exclusive serviced residences offering the comfort of home with luxury hotel facilities.

Rotana’s Commitment to Excellence

Rotana has built its reputation on providing world-class hospitality combined with Middle Eastern warmth. The brand focuses on several key elements to maintain high standards:

• Customer-Centric Approach: Every Rotana property prioritizes guest comfort with tailor-made services and personalized experiences.
• Culinary Excellence: Rotana hotels are home to award-winning restaurants that offer a variety of international and regional cuisines.
• Sustainability Initiatives: The company actively implements eco-friendly practices to reduce carbon footprints and promote sustainable tourism.
• Technology Integration: Rotana has embraced digital transformation, offering seamless booking systems, contactless check-ins, and state-of-the-art smart rooms.

Key Destinations and Properties

Rotana’s extensive presence includes properties in some of the world’s most dynamic cities and tourist hotspots:

• UAE: Home to iconic hotels such as Beach Rotana Abu Dhabi and Jumeirah Rotana Dubai.
• Saudi Arabia: A growing portfolio catering to religious and business travelers.
• Egypt: Featuring luxurious resorts in Cairo and Sharm El Sheikh.
• Turkey: Combining Middle Eastern hospitality with Turkish charm.
• Qatar, Lebanon, and Bahrain: Strategically located hotels serving corporate and leisure guests alike.

Awards and Recognition

Rotana has earned multiple accolades over the years, cementing its status as a leading hospitality brand. Some of its prestigious awards include:

• World Travel Awards: Recognizing excellence in hotel management and guest services.
• Business Traveler Middle East Awards: Honoring outstanding contributions to the travel industry.
• Green Key Certification: Acknowledging Rotana’s sustainability efforts and eco-friendly policies.

Future Expansion and Vision

Rotana continues to expand its global presence, with upcoming projects in Africa, Europe, and Asia. The company’s vision revolves around maintaining its high service standards, embracing innovation, and staying true to its core values of hospitality and excellence. With a focus on both emerging and established markets, Rotana aims to cater to a new generation of travelers while upholding its rich heritage.

Conclusion

Rotana’s success is built on a deep understanding of its guests’ needs and an unwavering commitment to quality. Whether staying in a luxury resort, a business hotel, or a long-term residence, guests can expect an unparalleled experience that embodies the essence of Rotana’s hospitality. As the brand continues to grow, it remains a symbol of elegance, comfort, and excellence in the global hospitality sector.